Over the last five years we have worked closely with an international retail group’s digital transformation function as they grew from one senior consultant, sourced by Rattleberry, to over a dozen in the growing UX design,e-commerce and now their evolved digital product team. 

This organisational design evolution was supported by talented, hand-picked contractors from our panel as well as by sourcing short-term expertise when needed to help the team deliver a specific, pressing, project. 

Capability assesment and org. design

We met with the directors in HR and technology to benchmark their structure versus other industries. We conducted research with HR business partners and emerging digital leaders in other industries. We used desk research techniques to understand new team and skill structures. We made a recommendation for a team structure and function.

Team build and burst capacity

In addition to facilitating some internal hires and external permanent hires we acted as a talent panel support for the business. We sourced and onboarded new skills, like the first UX and UI designers, digital product managers,

e-commerce strategists and more.


Over the last number of years we have been able to provide expertise on a short-term or project basis to help with a design or digital challenge. Such as a UX Architect to create the IA of their new e-commerce platform and UI and content design for the site itself.